Our caring hands are delighted to support the Purple Road Project because we believe in raising awareness of elder abuse, and this year we are helping achieve a really significant milestone too.

The Purple Road, which is made up of hundreds of hand-knitted and crocheted flowers, this year reached a length of 100m and was celebrated at Parliament House to empower everyone to have a voice when it comes to speaking out.

The concept began in 2011 with an idea, a roll of material, some balls of wool and lots of enthusiasm. Now it has become a collaborative artwork that becomes larger and longer each year with many symbolic flowers advocating for the protection of older people’s rights.

Chief Executive Officer Enda Fahy said every elderly person deserves to live with dignity, respect, and without fear.

“This artwork is a great way to raise awareness of the important issue of protecting our elders.

“Let’s stand together to protect and honour those who have paved the way for us and if you see something that isn’t right, speak out against abuse so our elders are treated with the kindness they deserve,” Mr Fahy said.

Our thanks to the caring hands of our knitting circle under the guidance of community ambassador Sally and the City of South Perth who have helped create our contribution, ahead of World Elder Abuse Awareness Day on 15 June 2024.

Southcare’s contribution to the Purple Road will be on display in local libraries after leaving Parliament House.